In order to celebrate the versatility of cotton and it’s ability to be both everyday and runway chic, Cotton Incorporated premiered Cotton’s 24 Hour Runway Show. The show began on Saturday, November 19th and took place in South Beach. E!’s Guliana Rancic hosted the event, which featured 1,440 cotton looks and lasted 24 continuous hours! Cosabella participated in the event along with fifty six other retailers, brands and designers. Several exquisite groupings in Cosabella’s spring 2012 collection, made entirely of natural cotton fabric, were the perfect addition to the show. To read more on the event and check out the Cosabella styles that were featured in the fashion show you can visit http://cotton24hours.thefabricofourlives.com.